Katy Simmons
00Senior Product Manager and product leadership · 2009 to 2023

Before AI Operations, I built products. A lot of them.

The AI work sits on top of sixteen years of product and systems experience.

Product discovery, UX, analytics, requirements, launches, adoption, customer problems, prioritization, and commercial outcomes were the foundation. AI changed what was possible. It did not replace product judgment.

800 → 4,000
Flagship CMS customers
2 → 436
New product customers in two years
~$20M
ARR enabled
~$5M
Additional sales
01Flagship case study
01Apptegy / 2018–2023

Scaling Apptegy from 800 to 4,000 Customers

How do you build product systems that survive hypergrowth instead of breaking under it?

Customers
800 → 4,000

Customers

Market share growth
400%

Market share growth

ARR contributed to
$20M

ARR contributed to

Product Strategy / Operating Models / LeadershipView the work
02Major work
02Apptegy / 2020–2022

Scaling a Second Product from 2 to 436 Customers

Two design partners to 436 customers in two years, built on validation done before the build, not after.

Product Discovery / Validation / GrowthView the work
03Also underneath

  • E-commerce inside a physical retailer

    A $1M platform launched where the constraint was the store, not the storefront.

  • Working style, on the record

    The Accelerator profile: what I am good at, what I am structurally at risk on, and who I need next to me.

AI changed what was possible. It did not replace product judgment.

All the work →

Contact

Let's get into it.

Ambiguous problem, AI adoption that stalled, an operating model that stopped scaling, a support function that should be a product. That is the conversation I want.

Book a call →Email me →Other ways to reach me →